Microsoft's key historic and current spring board into the business is the PC at the operating system level, had Microsoft stopped there it would not be the company it is today. The key engine and argueably more important piece of software is the MS Office suite. With these products they have embedded themselves into the majority of all world wide businesses.
What has then transpired and made Microsoft even more powerful in the enterprise are the management tools that have been build to service, manage and maintain these software assets (SMS and now SCCM) which is critical for the enterprise in deploying IT assets in an enterprise. This whole approach may now be changing with the crash of Consumer IT into the Enterprise. The Enterprise in 3-4 years time may not be responsible to the devices that people use in the workplace and in fact in our own department we are seeing a huge number (100% increase) of personal devices being used by the employees. However until the Enterprise is able to rebuild it architecture and protect its data the Windows operating system remains very prominent in the Enterprise culture.
If MS can hold on to the Enterprise culture the next leverage area and Microsoft's biggest earner is the Office suite, this has remained as the key productivity tool in an Enterprise for the last 10 years. Moving deeper into the Enterprise comes the Email server which even with significant competition has become very dominant. Linking users with their office tools to back-office services yields SharePoint. This is a stroke of brilliance as it utlises tens of thousands of work hours with the Office suite and then adds structure around Content Management, Search , Portals , Collaboration and Analytics. Further into the looking glass we begin to see Databases, programming languages, Middleware and vast range of other servers based applications to the top of the triangle with the Microsoft Dynamics series.
Significant strength of Microsoft starts
from the user and then there are significant links to all areas of
the Enterprise. Google knows this which is why the initial battle
ground is all about the user layer making Apple and Mobility such
disruptive technologies in this space and Cloud also a core
disruptive layer in this mix.
Strategic directions for
Microsoft would be the following: